Serving as a marketer can not always use the old way to be able to continue closing as much as possible, especially in the modern era like the present and the future. Various technological sophistication demands that online marketers to continually learn to read market developments in the Internet and can understand consumer behavior in the online world.
As we all know the consumer behavior in the online world every year there is always a change due to the increasing development of technology. Every new medium will also appear in with the emergence of various applications editor to make the audience become familiar and very much enjoyed it so the media has long been a miss unless customize features the latest technological developments.
Read: Understanding the Marketing Mix
Online marketer in carrying out the mission of marketing online will also need to keep up with technology, meaning that at least can use and recognize what's in those technologies that could be supporting the smooth in doing online marketing strategy in order to take advantage of these technologies to create content marketing that attracts many consumers so there is an opportunity to sell more.
In the Modern Era is at least as Online marketer there are some skills that must be mastered in order to be able to reach more consumers in the online world, what are they? Here's his review one by one marketing skills need to be mastered:
1. Processing Video Marketing Expertise
Maketer online must be able to process, edit and create video marketing platform the user is able to amaze the video like YouTube and television to be interested in watching, and eventually bring them to the point of sale of the products you offer.
The development of video advertising today is very fast, even a variety of social media all vying to add features so users can share interesting videos there, because the number of applicants videos shared very much and the response was much faster than other content, so even if you want to advertise the medium of television is required make an interesting video though only a few seconds to be able to penetrate the subconscious mind the audience and kept them remember even going into their daily dialogue.
Learn techniques to create a marketing video content that is not directly visible offers products into the expertise to master online marketer in order to compete with other marketers.
2. Writing Skills Content / Viral Marketing Articles
Content or viral article is an online marketing weapon that is very powerful once to obtain a lot of consumers as well as in introducing our online business, by writing articles loads that can attract readers want to share an article we can make it known to the whole world in just a few seconds.
Read: Understanding Viral Marketing And Examples
How great article marketing can become viral content, but you also need to be careful in making viral content, because one bit or offensive will be shut off only step in beberpa seconds. But certainly as an online marketer needs to master the technique of making quality articles and can become viral in social media in order to ease the burden on sale alias can free promotion to help users who are interested to share your writing.
3. Mastering Strategy E-Mail Marketing
Marketing strategy with e-mail marketing is actually already long been discussed marketing experts, but as an online marketer you should always be aware and pay attention to how the power of e-mail marketing is very nice to do marketing online.
Online marketers must know how email marketing such as how to create a newsletter that is interesting and not boring, did the prospect via email that did not make the recipient feel disturbed and know how to advertise via email promostion.
To run your email marketing strategy you have to have a lot of e-mail data base of consumers, that is why it is so important to always keep a data base of email contacts and phone contacts for a current customer, you can easily follow up back to them if there is a new product and do rebid.
A wise man said, "Money In The List" money in the customer data you have. Suppose one day you moved the shop, dressing and other sites would be easier to tell them where you are a new store, even when the store calamity such as a fire it can save you it has regular customers is by having their database.
4. How marketing expertise in Social Media
Online marketer would not want to understand how to do marketing in social media, especially social media is popular country where you are, if in Indonesia facebook, twitter, Intagram and telegrams, WhatsApp and Line and youtube is very familiar at all with the public, may be practically the first thing seen when I wake up when checking their Smartphones.
Learn how to post properly, use quality images, content promotion itchy reader to click, Got the right schedule for promotion in social media so that there is to see and read.
5. Expertise managing Blog Website Sales
Currently the website or blog has become sara marketing very helpful at all for marketers, because the website we can explain a lot about the products we offer, with the website that represents you in explaining product details can make your work easier because no need every customer to be explained at length and sufficiently directed to the website and you just complete the task or give undertakings may be other questions that have not yet mastered and understood from the description on the website.
Make it possible sesimple website design, easy transaction flow, easy navigation and most importantly, your customers are able to build trust. You also can install customer testimonials on the website in order to further create new customer trust and want to do business with you.
6. Search Engine Marketing (SEO optimization expertise with Search Engine Optimization)
Marketing expertise in implementing a search engine marketing strategy to master the techniques of SEO (Search Engine Optimization) is an old discussion that persist and need to be controlled by marketers for search engines on the Internet.
Expertise in website optimization in order to occupy the position of the first page of search engines greatly helps online businesses or mission of your online marketing so that you get a lot of consumers.
Optimization Strategies site is also one way to save money your campaign, because once up and your website stay healthy it will be able to invite millions and even billions of people to your website without the need to spend money again after all beginning to sacrifice time and energy and capital pay SEO expert if using master seo services.
Expertise in search engine optimization is also required when you want to advertise on advertising services such as Google Adwords and others, as you must know How can create your ad right on target and know the words are relevant to your products and searched in search engines so that your ad is not in vain ,
To can master the skill of marketing in search engine optimization today you have been very easy with the many bloggers who discuss SEO strategies that can be learned easily and for free on their blog, so just have to be willing to continue to work on improving your search engine marketing skills only.
Remember, in online marketing 80% of consumers want to know the determinants and read our promotion is on expertise in writing titles and images used.
That's six marketing skills that need to be controlled by online marketers in this modern era if you want to become an expert in online marketing and will certainly impact on the number of online sales and your income if one of the above marketing skills can master it.